Rick Dickinson (more here)
Let's see how many of you know him, leave a comment if you know who he is, before proceeding obviously!
For all the others instead I tell you that he was the designer of Sinclair and in particular he designed the various ZX80, ZX81, Spectrum and QL, in particular with the ZX81 he also won a design award.
In fact, the Sinclair computers have a very attractive design, certainly more "powerful" than the computer itself ;-)
Can we say that the design of an object, which at times is above all an instrument, decrees its success or at least has an important weight in its commercial life?
Let me know what you think in the comments.